Brand
Expeer Brand Guidelines
Resources for presenting the Expeer brand consistently and professionally.
Naming
“expeer” is a single word, always spelled with a lowercase “e”. It is the name of both our company and our platform. Avoid terms like “Expeer app” or “Expeer platform” unless contextually necessary. When referring to Expeer-specific services or releases, capitalize them accordingly (e.g., “Expeer Secure Swap”).
Usage
Provide plenty of space around Expeer assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.
This is a friendly reminder that the provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Expeer of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from Expeer. Get in touch if you have questions.
Have questions about usage?
Expeer Wordmark
Use the Expeer wordmark in all official references to the company. Monochrome usage is preferred when paired with the brand’s color palette. Always maintain clarity and legibility.
Expeer Logo
The standalone Expeer logomark may be used in tight layouts or icon-based grids. This stylized logo is appropriate when space is limited, but the full wordmark is always preferred for brand clarity.
Expeer Icon
When referring to Expeer on social media or in small-scale UI elements, you may use the Expeer icon. Use it with consideration for context and brand recognition.
Colors
These are the primary brand colors used across the Expeer identity. Use them consistently to maintain visual coherence.
Gradient Blue-Green
From: #0039B1
To: #00C7B3
White Smoke
RGB: 250, 250, 250
Hex: #fafafa
Rich Charcoal
RGB: 9, 9, 11
Hex: #09090B